CLIENT

EXPERIENCES

Abercrombie PA

Our Client

project summary

01

OVERVIEW

Abercrombie PA is a law firm specializing in personal injury cases. Their target market includes individuals in need of legal representation throughout central Florida. They approached us to increase their online visibility and drive traffic to their website to generate more leads for their personal injury services.

02

Strategy & Implementation

We employed a multi-channel digital marketing strategy for Abercrombie PA, utilizing the following services:

  • Social Media Advertising: Targeted ads across platforms to increase brand awareness and engagement.
  • Pay-per-click (PPC): A paid search strategy focusing on high-intent keywords to drive qualified leads to their website.
  • Behavioral Targeting: Implemented to reach potential clients based on their online behaviors and interests related to personal injury claims.
  • Programmatic Audio Ads: Used to engage users across streaming platforms, providing an audio experience to complement the digital touchpoints.
03

OUTCOME

The campaign achieved impressive results, with a total of:

  • 196,428 Impressions, expanding brand reach and visibility.
  • 786 Clicks, driving traffic to their website.
  • A 0.40% Click-Through Rate (CTR), showing strong engagement with the targeted audience.
  • 583 Link Clicks, further indicating that users were taking the next step to explore Abercrombie PA’s services.

This comprehensive approach helped Abercrombie PA increase their online presence and connect with potential clients who were actively searching for personal injury representation.