CLIENT

EXPERIENCES

Bill McKoy Foundation

Our Client

project summary

01

OVERVIEW

The Bill McKoy Foundation is a nonprofit organization dedicated to empowering individuals and communities through education, social justice, and youth mentorship. Based in New Jersey, the foundation aims to create positive change by offering resources and support to underserved populations. Their target market includes community members in need of educational and career opportunities, as well as those interested in supporting social justice initiatives. The website serves as a key tool for providing information about their mission, events, and programs, with the goal of engaging potential supporters and volunteers.

02

Strategy & Implementation

To enhance the foundation’s digital presence, we redesigned their website to provide a more user-friendly, visually appealing, and functional platform. The new site includes:

  • A modern design that aligns with the foundation’s mission and values.
  • Improved navigation to help users easily find information on programs, events, and donation opportunities.
  • Mobile optimization to ensure accessibility on all devices.
  • Enhanced content that highlights the foundation’s impact and testimonials from community members.

The goal was to provide a seamless experience for visitors while reinforcing the foundation’s message of empowerment and social justice.

03

OUTCOME

Since the website launch, the Bill McKoy Foundation has experienced a noticeable increase in site traffic. Visitors have been more engaged with the foundation’s programs and initiatives, which is reflected in the growing number of people reaching out for information and support. The new design has also improved the user experience, with positive feedback coming from both website visitors and staff. The streamlined donation system has led to an uptick in online contributions, providing valuable funds for their educational and mentorship programs