CLIENT

EXPERIENCES

Ethiopian Tewahedo Social Services (ETSS)

Our Client

project summary

01

OVERVIEW

Ethiopian Tewahedo Social Services (ETSS) is a community-focused organization dedicated to providing critical services to underserved populations. Their mission is to empower individuals through education, cultural enrichment, and social support. To amplify their reach and connect with their audience more effectively, ETSS sought a digital advertising solution tailored to their unique needs.

02

Strategy & Implementation

To help ETSS achieve their goals, we developed a comprehensive digital marketing strategy incorporating multiple advertising channels. Our approach included:

  • Social Media Advertising: Engaging content and ads targeted to specific demographics.
  • Pay-Per-Click (PPC): Highly targeted campaigns designed to drive immediate results.
  • Behavioral Targeting: Ads tailored to audience behaviors, increasing relevance and engagement.
  • Programmatic Audio: Leveraging digital audio ads to capture the attention of listeners on streaming platforms.

Each channel was carefully chosen and optimized to ensure maximum reach and effectiveness.

03

OUTCOME

The campaign delivered measurable success for ETSS, achieving the following results:

  • 37,523 Impressions: Ensuring visibility to a wide audience.
  • 304 Clicks: Demonstrating strong engagement with the ads.
  • 0.81% CTR: Exceeding industry averages and highlighting the effectiveness of targeting.
  • 149 Link Clicks: Driving traffic to ETSS’s website and further connecting with their audience.

The combination of strategic planning and diverse ad formats ensured that ETSS was able to broaden their impact and connect with the communities they serve.