Ifodge Media led the development of a custom digital marketing campaign built around the studio’s unique brand identity. The team produced a series of visually engaging and emotionally resonant video pieces, including client transformation stories, stylist features, and day-in-the-life footage that captured the energy and authenticity of the salon.
Social media platforms—including Instagram and Facebook—were overhauled with a cohesive visual style, consistent messaging, and a content strategy aimed at boosting both visibility and engagement. Paid ad campaigns were carefully geo-targeted to reach prospective clients in Englewood and neighboring communities, using compelling creative to highlight the studio’s expertise and welcoming environment.
The content approach emphasized real people and real results, creating a connection with viewers who were looking for a salon that prioritized both hair health and self-confidence.
The campaign delivered strong, measurable results. I Hate My Hair Studio experienced a significant increase in client bookings, with many new visitors attributing their discovery of the salon to social media content or digital ads. Instagram engagement surged, and the video content became a standout driver of attention and interaction online.
Beyond the metrics, the campaign succeeded in amplifying the studio’s message. It wasn’t just about showcasing services—it was about telling a story that resonated. The studio strengthened its presence as a go-to destination for hair transformations in Englewood, and the collaboration with Ifodge Media played a critical role in that momentum.
