CLIENT

EXPERIENCES

Hook & Reel - Bayonne

Our Client

project summary

01

OVERVIEW

Hook & Reel, a popular seafood restaurant located in Bayonne, aimed to attract more diners in their local area while enhancing brand visibility. Known for their Cajun-inspired seafood boils and family-friendly atmosphere, they sought to increase awareness and foot traffic by leveraging targeted digital and out-of-home advertising.

02

Strategy & Implementation

To meet their goals, Hook & Reel utilized a combination of advertising strategies:

  • Billboard Advertising: A strategically placed billboard in a high-traffic area showcased their brand, menu highlights, and location, capturing the attention of local commuters.
  • Social Media Advertising: Engaging ads on popular platforms drove local awareness and encouraged direct interaction with their brand.
  • Geofencing: Targeted ads were delivered to potential customers within a specific geographic radius, ensuring their message reached the right audience.
  • Behavioral Targeting: Ads were served to users based on specific behaviors and interests, such as dining preferences and local dining habits.
03

OUTCOME

 

The campaign generated impressive results, highlighting the effectiveness of the combined strategy:

  • 44,559 Impressions: Ensuring their message reached a wide audience.
  • 512 Clicks: Demonstrating engagement and interest in their offerings.
  • 1.15% Click-Through Rate (CTR): Exceeding industry averages for similar campaigns.
  • 298 Link Clicks: Directing potential customers to their website for more information and menu options.

Through a mix of strategic digital and traditional advertising efforts, Hook & Reel successfully boosted their visibility and engagement, driving more customers to their Bayonne location.