CLIENT

EXPERIENCES

Hook & Reel - Elmwood Park & West Orange

Our Client

project summary

01

OVERVIEW

Hook & Reel, a popular seafood restaurant chain, aimed to increase foot traffic and customer engagement for their Elmwood Park and West Orange locations. With a focus on expanding their local customer base, Hook & Reel sought an advertising solution that would attract nearby diners and boost in-store visits.

02

Strategy & Implementation

To achieve these goals, Hook & Reel partnered with us for a comprehensive digital advertising strategy. We employed a mix of social media marketing, geofencing and behavioral targeting, to effectively reach their target audience.

  • Social Media Marketing: We ran targeted ads across platforms such as Facebook and Instagram to attract potential customers within a specific radius of the restaurants.
  • Geofencing: We set up geofencing around key areas, ensuring that individuals within a certain proximity received targeted ads, prompting them to visit the locations.
  • Behavioral Targeting: By analyzing consumer behaviors and interests, we honed in on those most likely to visit a seafood restaurant, optimizing ad relevance.
03

OUTCOME

The campaign generated impressive results for Hook & Reel’s Elmwood Park and West Orange locations:

  • Impressions: 76,369
  • Clicks: 803
  • Click-Through Rate (CTR): 1.05%
  • Link Clicks: 506

This multi-faceted approach successfully increased brand awareness and drove customer action, resulting in more foot traffic and a higher level of engagement with their online content.