Strategy & Implementation
To achieve these goals, Hook & Reel partnered with us for a comprehensive digital advertising strategy. We employed a mix of social media marketing, geofencing and behavioral targeting, to effectively reach their target audience.
- Social Media Marketing: We ran targeted ads across platforms such as Facebook and Instagram to attract potential customers within a specific radius of the restaurants.
- Geofencing: We set up geofencing around key areas, ensuring that individuals within a certain proximity received targeted ads, prompting them to visit the locations.
- Behavioral Targeting: By analyzing consumer behaviors and interests, we honed in on those most likely to visit a seafood restaurant, optimizing ad relevance.
