CLIENT

EXPERIENCES

Hook & Reel - Kearny

Our Client

project summary

01

OVERVIEW

Hook & Reel in Kearny, NJ, is a seafood restaurant offering a fun, immersive dining experience with a focus on fresh, flavorful dishes. The restaurant aimed to increase local awareness and attract more customers to their location, leveraging a mix of advertising strategies to target seafood lovers in the Kearny area.

02

Strategy & Implementation

To achieve their goal, Hook & Reel partnered with us to execute a comprehensive digital marketing campaign. The strategy included:

  • Social Media Marketing: Engaging content was crafted to build brand awareness and drive traffic to the restaurant’s website.
  • Pay-Per-Click (PPC) Advertising: Targeted PPC campaigns were designed to drive immediate traffic to the restaurant’s site and generate conversions.
  • Behavioral Targeting: Ads were served to individuals based on their online behavior, ensuring the content reached those most likely to be interested in Hook & Reel’s offerings.
  • Rotating Digital Billboards: A digital billboard campaign showcased Hook & Reel’s brand in high-traffic areas to increase visibility and drive awareness among commuters and local residents.
03

OUTCOME

The campaign led to impressive results, driving substantial engagement and interest in Hook & Reel:

  • 25,490 Impressions were generated across all platforms, ensuring widespread visibility.
  • 718 Clicks were recorded, reflecting a high level of interest in the restaurant’s offerings.
  • The campaign achieved a 2.82% Click-Through Rate (CTR), which is above average and indicates effective targeting and ad relevance.
  • 297 Link Clicks were directly linked to specific actions on Hook & Reel’s website, driving potential customers toward reservations and more detailed information.

These results demonstrate the success of the integrated marketing strategy in reaching a highly targeted audience and driving meaningful engagement for Hook & Reel.