CLIENT

EXPERIENCES

Hook & Reel - Linden

Our Client

project summary

01

OVERVIEW

Hook & Reel in Linden is a vibrant seafood restaurant specializing in a unique Cajun-style seafood boil experience. Known for its fresh ingredients and flavorful dishes, the restaurant sought to increase local brand awareness and foot traffic from residents and visitors in the Linden area. They reached out to us to explore the power of billboard advertising to draw attention and boost customer visits to their location.

02

Strategy & Implementation

For this campaign, Hook & Reel chose to invest in a strategic billboard placement in a high-traffic area of Linden. We worked with the client to design an attention-grabbing visual with their key messaging—highlighting their fresh seafood offerings and special promotions. The billboard’s location was chosen to maximize exposure, ensuring that it reached a broad audience of both commuters and potential customers within the area.

We handled the complete service from conceptualization to execution, ensuring the message aligned with their brand and attracted both first-time visitors and loyal customers.

03

OUTCOME

The billboard campaign successfully captured the attention of the Linden community, driving increased awareness for Hook & Reel. The targeted location helped position the restaurant as a local dining destination, resulting in both a boost in dine-in customers and greater visibility in the competitive seafood restaurant market.