Following the strategic placement of the billboard, Hook & Reel experienced a significant increase in brand visibility and foot traffic to their Philadelphia location. The high-traffic location of the billboard ensured that the restaurant’s messaging reached a large number of commuters and pedestrians, generating more awareness about their Cajun-inspired seafood offerings. As a result, there was a noticeable uptick in customer visits, with many patrons mentioning the billboard as a key factor in their decision to visit. The campaign successfully heightened Hook & Reel’s presence in the local community, driving both new and repeat customers to the restaurant.