CLIENT

EXPERIENCES

Hook & Reel - Philadelphia

Our Client

project summary

01

OVERVIEW

Hook & Reel is a casual seafood restaurant specializing in Cajun-inspired dishes and seafood boils. With a location in Philadelphia, the business aimed to attract local customers, build brand awareness, and drive foot traffic to its restaurant.

02

Strategy & Implementation

To help Hook & Reel reach its goals, we provided a strategically placed billboard in a high-traffic area of Philadelphia. The placement was chosen to maximize visibility among commuters and pedestrians in the surrounding neighborhood, ensuring the restaurant’s brand and offerings were showcased prominently.

03

OUTCOME

Following the strategic placement of the billboard, Hook & Reel experienced a significant increase in brand visibility and foot traffic to their Philadelphia location. The high-traffic location of the billboard ensured that the restaurant’s messaging reached a large number of commuters and pedestrians, generating more awareness about their Cajun-inspired seafood offerings. As a result, there was a noticeable uptick in customer visits, with many patrons mentioning the billboard as a key factor in their decision to visit. The campaign successfully heightened Hook & Reel’s presence in the local community, driving both new and repeat customers to the restaurant.