CLIENT

EXPERIENCES

K-Pot - Kearny,NJ

Our Client

project summary

01

OVERVIEW

Kpot is a popular Korean BBQ and hotpot restaurant located in Kearny, NJ. They specialize in providing an interactive and unique dining experience, where guests can grill their own meats and enjoy a variety of flavorful broths. Kpot wanted to increase their visibility and attract more customers to their location by leveraging digital marketing solutions.

02

Strategy & Implementation

To help Kpot reach their goal, we implemented a multi-faceted digital marketing strategy, which included the following services:

  • Social Media Advertising: Targeted ads on platforms like Facebook and Instagram to increase awareness and drive traffic to Kpot’s website and physical location.
  • Pay-Per-Click (PPC): Ads were created and optimized to attract high-intent customers searching for dining options in Kerney and surrounding areas.
  • Behavioral Targeting: Ads were tailored based on users’ browsing behaviors, ensuring that Kpot’s message reached the most relevant audience, such as food lovers and people interested in Korean cuisine.
  • Rotating Digital Billboards: Strategically placed digital billboards were used to drive attention to Kpot’s restaurant, ensuring high visibility in key areas around Kearny.
03

OUTCOME

The digital campaign yielded impressive results:

  • Impressions: 26,312
  • Clicks: 516
  • Click-Through Rate (CTR): 1.96%
  • Link Clicks: 170

These numbers reflect a significant increase in brand visibility and engagement, with over 500 people actively engaging with Kpot’s ad content and showing interest in their restaurant.