Strategy & Implementation
To help Kpot reach their goal, we implemented a multi-faceted digital marketing strategy, which included the following services:
- Social Media Advertising: Targeted ads on platforms like Facebook and Instagram to increase awareness and drive traffic to Kpot’s website and physical location.
- Pay-Per-Click (PPC): Ads were created and optimized to attract high-intent customers searching for dining options in Kerney and surrounding areas.
- Behavioral Targeting: Ads were tailored based on users’ browsing behaviors, ensuring that Kpot’s message reached the most relevant audience, such as food lovers and people interested in Korean cuisine.
- Rotating Digital Billboards: Strategically placed digital billboards were used to drive attention to Kpot’s restaurant, ensuring high visibility in key areas around Kearny.
