CLIENT

EXPERIENCES

Kinya Ramen

Our Client

project summary

01

OVERVIEW

Kinya Ramen, based in Linden, NJ, aimed to increase brand awareness and grow their customer base in the local area. Specializing in authentic ramen and other traditional Japanese dishes, they needed a strategic approach to reach potential diners and drive more foot traffic to their restaurant through targeted digital advertising.

02

Strategy & Implementation

To help Kinya Ramen achieve its marketing goals, we implemented a comprehensive digital advertising strategy that combined several key components:

  • Social Media Advertising: Engaging content on platforms like Facebook and Instagram to increase brand visibility and encourage customer interaction.
  • Pay-Per-Click (PPC): Targeted Google Ads campaigns aimed at reaching potential customers actively searching for ramen and Japanese cuisine in the area.
  • Behavioral Targeting: Leveraging consumer data to serve ads to individuals who have shown interest in similar dining experiences or are likely to visit the restaurant.
  • Rotating Digital Billboard: Strategically placed digital billboards that rotated various promotional messages, driving local visibility and encouraging foot traffic to the restaurant.
03

OUTCOME

The campaign led to the following measurable results:

  • 54,110 Impressions: The total number of times the ads were displayed across various channels.
  • 512 Clicks: The number of times users clicked on the ads, engaging directly with Kinya Ramen’s online presence.
  • 1.15% Click-Through Rate (CTR): A solid CTR indicating a strong level of engagement relative to impressions.
  • 547 Link Clicks: The total number of clicks on links that led directly to Kinya Ramen’s website or ordering page, driving conversions and potential sales.

These results helped Kinya Ramen increase its local visibility and engagement with potential customers, driving foot traffic to their restaurant and boosting online interactions.