CLIENT

EXPERIENCES

Mister Softee of Morris County

Our Client

project summary

01

OVERVIEW

Mister Softee, a beloved ice cream truck brand, aimed to attract more customers and drive engagement through digital advertising. Focused on expanding their reach and increasing awareness, they sought a comprehensive strategy leveraging social media and advanced targeting to connect with their audience effectively.

02

Strategy & Implementation

Our team crafted a tailored campaign for Mister Softee using a combination of social media advertising and behavioral targeting. The campaign was designed to:

  • Maximize visibility by delivering ads to audiences with a high likelihood of engaging with the brand.

 

Drive clicks and encourage interaction with the brand’s online presence.
We ensured optimal placement of ads to align with audience habits and preferences, effectively meeting Mister Softee’s marketing objectives.

03

OUTCOME

The three-month campaign delivered impressive results:

  • 140,093 impressions, significantly increasing the brand’s visibility.
  • 3,056 total clicks, with a strong 2.18% click-through rate (CTR), demonstrating high engagement.
  • 952 link clicks, driving traffic to their digital platforms.

 

This campaign successfully connected Mister Softee with its target audience, increasing awareness and engagement with their brand.