CLIENT

EXPERIENCES

Reach Public Relations

Our Client

project summary

01

OVERVIEW

Reach PR is a public relations firm specializing in enhancing brand visibility and connecting businesses with their target audience. They approached us to improve their online reach and engagement, focusing on utilizing social media and behavioral targeting to drive more traffic and increase conversions. Their goal was to attract more attention to their campaigns and generate better quality leads through strategic digital advertising.

02

Strategy & Implementation

To meet Reach PR’s goals, we crafted a targeted advertising campaign using social media platforms paired with advanced behavioral targeting. This allowed us to tailor the ads to specific user behaviors, ensuring that they reached individuals who were most likely to engage with the content. We also optimized the ad creatives to ensure maximum impact and tested different formats to see what resonated best with the target audience.

03

OUTCOME

The campaign successfully garnered 42,573 impressions and generated 338 clicks, resulting in a click-through rate (CTR) of 0.79%. Additionally, the campaign saw 208 link clicks, further showcasing the effectiveness of the targeted approach in driving quality engagement and traffic to Reach PR.