CLIENT

EXPERIENCES

Real Hoops

Our Client

project summary

01

OVERVIEW

Real Hoops was founded by college coaches to provide grassroots basketball players with advanced instruction, competitive opportunities, and a deeper understanding of the game. Their unique approach includes their signature Real Hoops Film Session, which helps individual players improve their basketball IQ—offering a service no other organization provides.

In addition to skill development, Real Hoops connects student-athletes with college coaches through exposure camps and film sessions. Their mission is clear: to deliver REAL FEEDBACK, REAL EVALUATIONS, and REAL EXPOSURE to players aiming to elevate their game and advance their athletic careers.

02

Strategy & Implementation

Real Hoops partnered with our team to amplify their visibility and connect with their target audience of student-athletes and their families. To achieve their goals, we implemented the following solutions:

  • Social Media Campaigns: Leveraged platforms to increase awareness and engage with their audience.
  • Behavioral Targeting: Ensured ads reached users with interests and behaviors aligned with Real Hoops’ offerings, such as basketball training and college recruitment.
  • Programmatic Audio: Extended their reach through targeted audio ads, creating a memorable and engaging presence across streaming platforms.
03

OUTCOME

Our campaign successfully drove significant exposure and engagement for Real Hoops:

  • 119,169 Impressions: Delivering high visibility to their target audience.
  • 675 Clicks: Generating interest and interaction with their content.
  • 0.57% Click-Through Rate (CTR): A strong performance, reflecting audience relevance and ad effectiveness.
  • 426 Link Clicks: Directing potential clients to learn more about Real Hoops’ services and opportunities.

Through a strategic mix of targeted advertising channels, Real Hoops effectively expanded its reach, solidified its brand presence, and connected with athletes and their families in meaningful ways.