CLIENT

EXPERIENCES

Skyline Church

Our Client

project summary

01

OVERVIEW

Skyline Church, based in New Jersey, aimed to increase engagement and attendance for their Relationship Series. As a faith-based organization, their focus was to connect with individuals and families in the local community seeking spiritual growth and practical guidance for relationships. They needed a strategic approach to reach their target audience effectively.

02

Strategy & Implementation

To achieve Skyline Church’s goals, our team utilized a multi-channel approach, including:

  • Social Media Campaigns: Targeted ads designed to engage users interested in relationship and personal development content.
  • Pay-Per-Click (PPC): Search and display ads tailored to capture attention and drive traffic to the series’ landing page.
  • Behavioral Targeting: Leveraging data to identify and engage users based on online behaviors and interests related to relationships and spiritual content.
  • Programmatic Audio: Strategically placed audio ads on streaming platforms to enhance reach and connect with the audience during their daily routines.

This comprehensive approach ensured Skyline Church’s message was seen and heard by the right audience at the right time.

03

OUTCOME

The campaign successfully delivered:

  • 79,102 impressions: Ensuring extensive visibility for the Relationship Series.
  • 450 clicks: Driving direct traffic to the series’ online resources and event details.
  • 0.57% CTR (Click-Through Rate): A solid performance compared to industry standards for similar campaigns.
  • 190 link clicks: Highlighting engagement and interest from the audience.

Skyline Church successfully amplified awareness for their Relationship Series, fostering deeper community engagement and participation.