CLIENT

EXPERIENCES

Township of Irvington, NJ

Our Client

project summary

01

OVERVIEW

The Township of Irvington sought to promote two key events: The Irvington Stakeholder Conference and the Township of Irvington Redevelopment & Construction Job Fair. Their primary goal was to increase awareness and drive attendance for these events, ensuring they reached the local community and relevant stakeholders. The Township wanted to highlight the conference’s role in shaping the future of the township and draw in job seekers for the construction and redevelopment opportunities at the job fair.

02

Strategy & Implementation

To meet these objectives, we provided a targeted billboard advertising solution. We focused on high-traffic areas within the township to ensure maximum visibility. The billboard campaign featured bold, attention-grabbing messaging about both events, including the dates, locations, and key details. The messaging was designed to appeal to both local professionals and residents interested in redevelopment opportunities, creating a clear call to action for both events.

03

OUTCOME

The billboard campaign successfully increased visibility for both the Irvington Stakeholder Conference and the Township of Irvington Redevelopment & Construction Job Fair. The exposure generated heightened awareness within the community, leading to an increase in event registrations and overall attendance. Feedback from the City of Irvington indicated that the campaign effectively reached their target audience and contributed to the success of both events.